Prepared for Dr Adrian Kat

We researched Advanced Dental Artistry. Here's what we found, and what we built to help you grow:

Established authority
You have more than 25 years behind the practice, with more than 29,000 dental implants and porcelain units placed
Your edge
You design veneers around each patient's facial features using digital scans and close-up photography, then use temporary restorations to check the design before the final porcelain is locked in
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Dr Adrian Kat Landing page preview for Advanced Dental Artistry First finished Advanced Dental Artistry image ad Second finished Advanced Dental Artistry image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
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Advanced Dental Artistry
Sponsored
Missing or damaged front teeth can change how you feel in photos. Advanced Dental Artistry can assess the concern in… See more
Front-tooth concern ad creative
ADVANCEDDENTALARTISTRY.COM.AU
Discuss damaged front teeth
Meet the West Perth team for an in-person appointment.
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Advanced Dental Artistry
Sponsored
A chip or uneven edge can keep drawing your eye, and a change in colour can do the same. At an in-person appointment… See more
Porcelain veneer service ad creative
ADVANCEDDENTALARTISTRY.COM.AU
Discuss customised veneers
Discuss porcelain veneers with the West Perth team.
Learn More
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
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Angle 1: A veneer design should still look like you →

If the veneer photos you've saved all feel too bright, that's useful to tell your dentist.

Perhaps you want to change the edge of a tooth while keeping the character of your smile. The colour and proportions need to be discussed in that context.

At Advanced Dental Artistry, digital scans and photographs help us plan around your features. Where appropriate, temporary restorations give us a chance to check the proposed design with you before the final porcelain is made.

Click the link to learn how our West Perth team plans a veneer design with you.

Angle 2: Start with the tooth you notice →

That chip you keep spotting in every photo may be small, but it changes the whole smile.

Now turn the model. The teeth beside the chip affect the shape we can create, and your bite changes what can work safely.

A porcelain veneer may be one option for a chipped tooth. The decision still depends on the health of that tooth and how your teeth meet.

Click the link to see what an in-person cosmetic dental appointment at Advanced Dental Artistry covers.

Angle 3: Cosmetic concerns belong in the whole-mouth conversation →

A: Why look at the whole mouth when someone only wants to change a chipped front tooth?

B: Because we need to understand how that tooth works with the others. The way the teeth meet can affect which treatment we recommend.

A: So the appointment covers more than the appearance of the chip?

B: Yes. At Advanced Dental Artistry, we consider oral health, function and what the person wants to change. We can then explain suitable options and the risks involved.

A: To find out what an appointment with our West Perth team covers, open the link.

Angle 4: Feel more comfortable smiling in photos →

If you hide your teeth every time someone pulls out a camera, this person's starting point may feel familiar.

The image comes from Advanced Dental Artistry's before-and-after gallery. It shows one person's result and doesn't predict yours.

For some people, the goal is to smile in a photo without thinking about their teeth first. They may want the same ease when they laugh or speak.

Every case begins with its own oral health and clinical needs.

Follow the link to learn how our West Perth team approaches porcelain veneers and other cosmetic dental options.

Angle 5: See what porcelain veneers actually are →

This is what a porcelain veneer looks like before it's bonded to a tooth.

Porcelain can change a tooth's visible shape or colour. Your dentist still has to consider the tooth underneath and how your bite works.

The sample can show the material. It can't show whether the treatment suits you.

At Advanced Dental Artistry, porcelain veneers are custom-made after an in-person assessment.

Click the link to find out how customised porcelain veneers work at our West Perth clinic.

Long-Form Explainer Video Script 1 complete script
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If you live in Western Australia and you're considering porcelain veneers, Advanced Dental Artistry can assess your teeth, bite, facial features and goals in person, then plan a customised smile intended to look natural while supporting your oral health and function.

The first step is a comprehensive appointment at the West Perth practice. You'll meet with a dentist and client experience coordinator to discuss what you'd like to change, review your oral health and understand which options may suit you. Fill in the short form below this video and answer each question as accurately as you can. Depending on what you tell the team, you'll be invited to arrange an in-person appointment.

Choosing veneers can feel difficult when most of the information you see is a finished photograph. The useful questions come earlier. You need to know how the shape will suit your face, how the colour will sit beside your natural teeth, what your bite can support and whether veneers are clinically appropriate in the first place.

Advanced Dental Artistry uses digital scans and close-up photographs to consider tooth shape, size, colour, bite, speech and function. Where veneers are appropriate, the process can include a temporary design check before the final design is locked. You get to see and discuss the proposed direction while there's still time to refine it.

Across the team, 29,000+ dental implants and porcelain units have been placed. That experience supports a process built around assessment, planning and clear information before treatment begins.

If your main concern is an artificial-looking result, the design conversation covers how the veneers will relate to your face and existing smile. The veneers are made from Emax porcelain and planned individually rather than selected as a standard shape.

If you're concerned about how much tooth preparation may be needed, that has to be assessed against your teeth and the proposed design. If you're anxious about treatment, tell the team at the start so they can explain each stage and answer your specific questions.

Suitability also comes before commitment. Your dentist will review your oral health, function, risks, benefits, likely recovery and the available alternatives. You'll receive a complete cost discussion before treatment, with time to consider the plan. If veneers aren't appropriate, the appointment should make that clear and help you understand what may make more sense.

This process suits people who can attend the West Perth practice and want a natural-looking smile planned around their own features, dental health and priorities. People who want to understand the clinical and practical details before deciding are also a good fit. A standard cosmetic result chosen without an individual assessment falls outside this process.

The patient experience reflects that approach. One patient wrote that the veneer result looked "completely natural" and that each stage had been explained along the way. Other reviews describe a comfortable, well-planned treatment journey and support from the wider team. Those accounts don't promise what your result will be. They show what patients noticed about the planning, communication and care around their treatment.

If you'd like to find out whether porcelain veneers could suit your teeth and goals, complete the form below this video. Give the team a clear picture of what concerns you, what you'd like to change and anything that could affect treatment. Depending on your answers, you'll be invited to arrange a comprehensive in-person appointment with the West Perth team.

The purpose of that appointment is clarity before commitment. A finished smile photograph can show what happened for one person, but it cannot tell you whether the same shape, shade or number of veneers would suit your teeth. The assessment needs to start with your mouth, your bite, your oral health and the change you are actually asking for.

You can use the conversation to ask the questions that are difficult to answer from a website. How much preparation might be involved? Could whitening, bonding, orthodontics or restorative work be more suitable? How would the proposed result look beside the teeth that are not being treated? What maintenance would be required, and what risks should you understand before deciding? The answers depend on the clinical assessment.

It is also worth being clear about the difference between wanting a cosmetic change and being ready for treatment. A consultation can explain the options without requiring you to commit on the day. If the team identifies an issue that needs attention first, that is part of making a responsible plan. If veneers are not appropriate, knowing that before treatment is useful information rather than a failed appointment.

The right fit is someone who wants an individual assessment and is willing to discuss both the result they want and the condition of their teeth. It is not someone looking for a guaranteed result from a reference photo or a standard treatment chosen without an examination. Your concerns, expectations and clinical suitability all belong in the same discussion.

Before the appointment, think about what you would like to change and what you want to keep. Bring examples if they help you explain the look you have in mind, but keep the focus on your own teeth and priorities. That gives the dentist a better starting point for explaining what can and cannot be done safely.

You can also ask how the proposed treatment would be staged, what happens if you decide not to proceed and which parts of the result need to be maintained over time. A careful discussion makes the practical side visible alongside the design. It gives you a chance to compare the recommendation with your own expectations before any treatment is scheduled.

You should leave knowing what was assessed, what remains uncertain and what the team would recommend as the next step. That is more useful than leaving with a generic promise based on somebody else's result.

The aim is not to make the decision feel bigger than it is. It is to give you enough relevant information to decide whether treatment, further planning or no treatment is right for you.

If you want to discuss the options for your smile, complete the form below this video and answer each question accurately. Depending on the information you provide, the team can help arrange the appropriate consultation. The purpose of that appointment is clarity before commitment, so you can understand the plan before deciding what happens next.

At that appointment, the team can look at the whole picture and explain the options that fit your situation. You'll have the information to decide what happens next, with no need to commit before you understand the plan. Fill in the form below this video to begin.

Confirmation Page Video Scripts 6 scripts
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Video 1: Welcome →

Thank you for booking an appointment with Advanced Dental Artistry. If you've been thinking about veneers or another form of smile treatment, you have probably collected a fair few questions along the way. The appointment is where those questions become specific to your teeth, health and goals.

You'll meet with one of our dentists and a client experience coordinator at the West Perth practice. They'll listen to what concerns you, assess your oral health and explain the options that may suit your situation. This is an assessment and planning appointment. You don't need to arrive ready to accept treatment, and the team will tell you when an option doesn't appear suitable.

Over the next few days, we'll send you a small number of emails covering the questions patients commonly ask before they come in. They're there to help you think through the process and make a note of anything you want the team to address in person.

You'll also find a set of short videos below this one. Watch the topics most relevant to you, such as natural-looking veneers, suitability, dental anxiety or what happens after treatment. Your appointment can then spend less time on general information and more time on your own teeth, concerns and options.

For now, keep your questions somewhere handy and check the booking confirmation for the details of your visit. The team will take you through the rest when you arrive in West Perth.

Video 2: How will the smile be designed around me? →

Patients often want to know how a proposed smile will suit their face rather than looking like a standard set of veneers.

The planning begins with your own features. Digital scans and close-up photographs help the team study tooth shape, size and colour alongside facial balance. Your dentist also considers your bite, speech, function and oral health because the smile has to work in daily life as well as look right in a photograph.

If porcelain veneers are suitable, the process can include a temporary design check before the final design is confirmed. That gives you and the dentist something concrete to review. You can discuss the proportions, the overall character of the smile and any detail that feels out of place while changes can still be considered.

Bring any reference images you have to the appointment, but be ready to talk about what you like in them. The useful part is understanding the qualities you're drawn to and how those qualities may translate to your face and teeth.

Video 3: Will porcelain veneers look artificial? →

The fear of veneers looking artificial usually comes down to design choices that don't suit the person wearing them.

At Advanced Dental Artistry, veneers are planned around your facial features, existing teeth and the way your smile functions. The practice uses Emax porcelain, a lithium disilicate material that can be shaped and shaded to reflect the natural characteristics of teeth, alongside design decisions about shape, proportion, surface detail and colour.

A temporary design check gives you a chance to discuss the proposed direction before the final veneers are made. If a tooth feels too long, too square or too bright, that belongs in the design conversation.

Your dentist can also explain what's realistic for your teeth and whether another option would suit the concern better. Take the specific fear into the appointment. A clear example of what you want to avoid will help the team understand your preferences.

Video 4: How do you decide whether veneers are suitable? →

Suitability is individual. Your dentist needs to assess your teeth, gums, bite, existing dental work and oral health before recommending porcelain veneers.

The appointment also covers what you want to change and why. From there, the team can explain the available options, the preparation each option may involve, the risks, benefits, likely recovery and future care. If veneers don't fit the clinical picture, another treatment or a staged plan may make more sense.

You'll also receive a complete cost discussion before treatment. That allows you to consider the clinical recommendation alongside the practical details, with no need to commit before you understand the plan.

Treatment outcomes can't be promised before an assessment. The useful answer comes from what your dentist can see and the options your teeth can support. If you're concerned about preparation, sensitivity, an old crown or anything else that could affect treatment, make sure the team knows at the start of the appointment.

Video 5: Feeling anxious about treatment? →

Tell the team early. Dental anxiety is easier to work with when your dentist understands what worries you and what has made previous appointments difficult.

Your first appointment is a conversation and assessment. The team can explain what they're looking at, why a scan or photograph may be useful and what each possible treatment would involve. You can ask them to explain each stage and take the time you need to understand the risks, benefits and recovery before deciding anything.

It can also help to name the specific concern. Some patients are worried about discomfort. Others dislike feeling out of control, have had a difficult dental experience or feel embarrassed about the condition of their teeth. Those concerns call for different support, so the detail gives the team useful context.

The practice describes its care as compassionate and judgement-free. Bring the anxiety into the appointment rather than trying to hide it. The team can then shape the conversation around what helps you feel informed and in control.

Video 6: What happens after the final veneers are fitted? →

The final appointment is followed by care and maintenance, not a clean break from the practice.

Your dentist will explain how to look after the veneers and the surrounding teeth, what to watch for and when future reviews may be appropriate. The exact advice depends on your treatment, oral health and bite, so it should be discussed against your own plan.

Advanced Dental Artistry also describes ongoing support after treatment and invites patients to join a private patient community. The aim is to make future care part of the original treatment conversation, including the habits and review schedule that support the work over time.

If you have questions about maintenance, repairs or what may change as your natural teeth age, raise them before treatment starts. Understanding future care is part of making an informed decision now.

Pre-Appointment Email Sequence 4 emails
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Email 1: | Your smile consultation is booked →

What happens at your smile consultation
Preview: Your questions, the assessment and what the team will cover.

You've booked a comprehensive in-person consultation with Advanced Dental Artistry in West Perth.

Your exact start time and full appointment window are in your booking confirmation. The practice is at 555 Newcastle Street, West Perth WA 6005, with free parking on both sides of the building.

At the appointment, a dentist and client experience coordinator will begin with what concerns you and what you'd like to change. They'll listen to your goals, assess your oral health and talk through the options that may suit your teeth, bite and wider circumstances.

Where it helps the assessment, the team may use digital scans and close-up photographs to look at the details more clearly. You'll also have time to ask about suitability, risks, benefits, recovery, likely preparation and costs before any treatment decision is made.

Across the team, 29,000+ dental implants and porcelain units have been placed. That experience supports a careful recommendation and a clear explanation of the available options.

Bring the questions you want answered. The aim is for you to leave with a clearer understanding of the options and what the next step would involve.

Advanced Dental Artistry

Email 2: | Your appointment is tomorrow →

Your West Perth appointment is tomorrow
Preview: The address, parking and what the team will cover.

Your appointment is tomorrow at the time shown in your booking confirmation.

Advanced Dental Artistry is at 555 Newcastle Street, West Perth WA 6005. Free parking is available on both sides of the building. Set aside the full appointment window shown in your confirmation so the team has enough time for the assessment and your questions.

If you need to change the appointment, call the practice on (08) 6165 3888.

The consultation will help you understand which options may suit your teeth, oral health and goals before you decide whether to proceed.

Advanced Dental Artistry

Email 3: | Your appointment is today →

Your West Perth appointment is today
Preview: A short reminder before you arrive.

Your appointment is today at the time shown in your booking confirmation.

555 Newcastle Street, West Perth WA 6005

Free parking is available on both sides of the building. If you're running late, call (08) 6165 3888.

Advanced Dental Artistry

Email 4: | If something came up →

Choose another time for your consultation
Preview: Reschedule without starting the conversation again.

Looks like something came up. That happens.

If you'd still like to understand which options may suit your teeth and goals, choose another time through https://advanceddentalartistry.com.au/contact-us/ or call the West Perth team on (08) 6165 3888.

Your consultation gives the dentist time to assess your oral health, explain the suitable options and answer your questions before you decide what happens next.

Advanced Dental Artistry

Broadcast Emails 3 emails
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Email 1: | What makes veneers look natural →

What makes veneers look like your smile
Preview: Colour is only one part of a natural-looking result.

Natural-looking veneers begin with proportion.

Colour sits beside tooth shape, size, facial features and the way your smile moves when you speak. Your bite and oral health also affect what can be planned safely for your teeth.

A veneer consultation therefore involves more than choosing a shade from a chart. At Advanced Dental Artistry, digital scans and close-up photographs help the team study the relationship between your teeth, face and function. The proposed design can then be discussed against the result you want and the clinical details your dentist can see.

If you're comparing veneer options, ask how the design will be checked before the final porcelain is made. The answer tells you a great deal about how individual the process really is.

Advanced Dental Artistry

Email 2: | The temporary design check →

Why the design is checked before porcelain
Preview: A proposed smile should be discussed before the final design is locked.

A digital image can help you picture a change. A temporary design check gives you something more useful to discuss.

When porcelain veneers are suitable, the planning process at Advanced Dental Artistry can include a temporary version of the proposed design before the final veneers are locked in. This gives the dentist and patient a shared reference for the shape, size and overall direction of the smile.

You may notice that a tooth looks too square or too long beside the rest of your features, or find that the change you expected to want feels different once you can see it in context. Those observations are useful while the design can still be refined.

The check also grounds your discussion with the dentist in your own face and teeth. Photographs, digital scans, bite, speech and function all inform the plan, with the temporary stage helping everyone assess how those details come together.

The team can then hand-craft the final Emax porcelain for the agreed design, with fewer assumptions and a clearer understanding of what's being made for you.

Advanced Dental Artistry

Email 3: | Looking at the whole picture →

When a dental problem keeps coming back
Preview: Recurring problems deserve a wider look at cause, function and options.

Some dental concerns are easy to point to, such as a chipped tooth or a dark edge around an old crown. Wear can also change the way the front teeth meet.

The visible problem is still only part of the assessment. A dentist may also need to understand why the damage happened, what the bite is doing, whether the gums and surrounding teeth are healthy, and how previous dental work affects the available options.

In cosmetic dentistry, a change in appearance has to work alongside function. Veneers may be suitable for some concerns. Another treatment, or a staged plan involving several treatments, may make more sense when the underlying issue is broader.

Advanced Dental Artistry's process begins with a comprehensive in-person consultation. The team listens to what you want to change, assesses oral health and function, and explains the options, risks, benefits, recovery and complete costs before treatment. Where a smile design is appropriate, digital scans and photographs help the team plan around your face, teeth and bite. A temporary design check may then be used before the final porcelain is confirmed.

That wider assessment gives you a plan built from what the team can see, rather than a treatment chosen from a single photograph or concern. It also gives you room to understand the alternatives and decide whether you want to proceed.

If you want to understand what that process could involve for your teeth, request an in-person appointment with the West Perth team.

Advanced Dental Artistry

How the pieces fit together.

Every asset above has a place in this flow. The system is designed to guide suitable prospects from the first ad to an enquiry or booking with your business.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Filming guide for all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

What's a VSL funnel? ↓
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. Ads bring in viewers, the VSL explains the offer, a qualifying form checks fit before booking, and email sequences follow up with people who don't book straight away. The aim is to guide suitable prospects towards an enquiry or booking, with follow-up for people who don't book straight away.
Can't I just use these deliverables on my own? ↓
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. The technical side still needs to be configured: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. That's why we offer a complete done-for-you service. We handle the implementation across the pages, forms, emails, tracking and campaign setup, then connect the pieces for launch.
What exactly do you do? ↓
We build and run the funnel shown on this page. That includes the ads, pages, forms, emails and follow-up. We connect the pieces, launch them and review response data so we can make informed adjustments as the campaign runs. The aim is to give suitable prospects a clear path to enquire or book.
What do I get out of it? ↓
The funnel gives suitable prospects a way to learn about the offer, qualify themselves and book. A prospect who reaches that step has more context than someone who has only seen an ad. If the response data supports further spend, we can test higher budgets and monitor how booking volume changes.
How will this work for me? ↓
The funnel connects ads, pages, forms and follow-up to guide people who click a paid ad towards an enquiry or booking. Every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content? ↓
You film the scripted content we provide. Showing your face is optional, and you can use your phone, a teleprompter if you have one, or record line by line. We handle all the editing.
I've tried ads and they didn't work. ↓
That can happen when the ad is doing all the work on its own. Not every variation will be a winner, so the campaign needs testing. The ad is only the first step: the VSL explains the offer, a form checks fit and email follows up. We review response data to decide which parts of the funnel need adjustment.